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Trademarks Etc. News

 

December 22, 2016

by Nellie Akalp, Reprinted from Entrepreneur.com

With trademarks, the early bird gets the worm.

I’m often asked when is the best time to trademark a new business or product name. On one hand, entrepreneurs feel pressure to register a trademark right away before anyone else starts using the name. On the other hand, registering for a trademark can seem expensive and time-consuming, particularly when the product or business isn’t even ready yet.

As a serial entrepreneur, I’m not in favor of spending money when you don’t need to, or pouring money into a business before...

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December 22, 2016

by Susan O'Malley, Reprinted from Entrepreneur.com

Reminder: Do a trademark search before you decide on your business's name.

The name of my business changed this month. It wasn’t my idea. A company five states away, with a similar name, decided that their customers might be confused by my business. We both have brick-and-mortar businesses that perform anti-aging treatments, and we both serve a mostly local clientele. The names were similar, but not the same, and none of my customers were confused. But I didn’t own the trademark. The other company did, and they threatened...

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May 6, 2015

Turning a great idea into a business reality comes with many considerations. I say this based on my personal experience, having failed at first, but finally succeeding with my biggest win to date.

To make a long story short, in 1996 I went to see the movie Jerry Maguire. Shortly afterwards, I successfully trademarked the phrase “...

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February 23, 2015

Trademarks are highly valuable assets. According to one recent estimate, trademarks account for, on average, one-third of corporate value. The world’s most valuable brand was recently estimated to be worth more than $180 billion.1 Developing and protecting trademarks is not a mere “cost of doing business,” but rather an investment in customer goodwill, leading to greater customer satisfaction and higher sales.

A trademark can be almost anything-a word, logo, sound, shape, color, scent, taste or any combination of these-that...

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