phone 1-888-660-6275  |  Contact Us  |  facebook  linkedin

Trademarks Etc. News


December 22, 2016

by Nellie Akalp, Reprinted from

With trademarks, the early bird gets the worm.

I’m often asked when is the best time to trademark a new business or product name. On one hand, entrepreneurs feel pressure to register a trademark right away before anyone else starts using the name. On the other hand, registering for a trademark can seem expensive and time-consuming, particularly when the product or business isn’t even ready yet.

As a serial entrepreneur, I’m not in favor of spending money when you don’t need to, or pouring money into a business before...

Read Full Article
December 22, 2016

by Susan O'Malley, Reprinted from

Reminder: Do a trademark search before you decide on your business's name.

The name of my business changed this month. It wasn’t my idea. A company five states away, with a similar name, decided that their customers might be confused by my business. We both have brick-and-mortar businesses that perform anti-aging treatments, and we both serve a mostly local clientele. The names were similar, but not the same, and none of my customers were confused. But I didn’t own the trademark. The other company did, and they threatened...

Read Full Article
May 6, 2015

Turning a great idea into a business reality comes with many considerations. I say this based on my personal experience, having failed at first, but finally succeeding with my biggest win to date.

To make a long story short, in 1996 I went to see the movie Jerry Maguire. Shortly afterwards, I successfully trademarked the phrase “...

Read Full Article
February 23, 2015

Trademarks are highly valuable assets. According to one recent estimate, trademarks account for, on average, one-third of corporate value. The world’s most valuable brand was recently estimated to be worth more than $180 billion.1 Developing and protecting trademarks is not a mere “cost of doing business,” but rather an investment in customer goodwill, leading to greater customer satisfaction and higher sales.

A trademark can be almost anything-a word, logo, sound, shape, color, scent, taste or any combination of these-that...

Read Full Article



We offer full federal and state searches across the USA in all 50 states and our pricing is the most competitive in the industry.




Prepare your application. Our specialized trademark attorney will prepare and file your application.



Why Trademarks Etc.?

Because we do it right the first time.

Get Started