by Nellie Akalp, Reprinted from Entrepreneur.com
With trademarks, the early bird gets the worm.
I’m often asked when is the best time to trademark a new business or product name. On one hand, entrepreneurs feel pressure to register a trademark right away before anyone else starts using the name. On the other hand, registering for a trademark can seem expensive and time-consuming, particularly when the product or business isn’t even ready yet.
As a serial entrepreneur, I’m not in favor of spending money when you don’t need to, or pouring money into a business before...Read Full Article