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"Show Me the Money!"
Many years ago our founder, Haig Fisher who lives in Santa Barbara, had been down on his luck personally and financially when he had an idea that turned everything around. A single thought changed his entire life.
It was in December 1996 when Fisher went to see the movie, “Jerry Maguire.” During the telephone scene when Tom Cruise and Cuba Gooding, Jr. were yelling “Show Me The Money” at each other, it quickly dawned on Fisher that this could become a very big catch phrase. He realized that “Show Me The Money” might soon be something uttered by millions of people across the nation, similar to the way the Wendy’s hamburger chain’s phrase “Where’s The Beef” took the nation by storm in 1984.
Without any delay Fisher literally ran out of the theater to trademark the phrase “Show Me The Money.”