We see it happen all the time: a business launches their new brand, becomes super successful, establishes themselves as a well-known label, and then gets a cease and desist letter forcing them to stop using their brand name or logo…

(This advice is for the United States only, other countries have different rules and regulations regarding the use of ® and ™.) Are you confused about when to use the Trademark ™ vs Registered ® symbols? Most people think you…