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Trademark Experts Since 1997

The Dos and Don’ts of Trademark Use

Trademarks are a vital aspect of any business, as they serve to identify and distinguish a company's products and services from those of its competitors. However, it's important to use…

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How Long Does A Trademark Last?

Trademarks are a valuable asset in your business because they protect your business name and identity from being used or taken away by another company. It is one of the…

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What Should I Do After My Trademark is Registered?

Congratulations on having completed the first step in registering your trademark! For your trademark to remain valid throughout your use of it, you'll want to follow these practices to protect…

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Top 5 Reasons to Register A Trademark

We see it happen all the time: a business launches their new brand, becomes super successful, establishes themselves as a well-known label, and then gets a cease and desist letter…

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® or ™? Which trademark symbol should I use and when?

(This advice is for the United States only, other countries have different rules and regulations regarding the use of ® and ™.) Are you confused about when to use the…

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May 2021 – Roundup of Current Trademark News

Walmart, Kanye West’s Yeezy LLC Clash Over Lookalike Logos Early this year, counsel for Kanye West’s Yeezy LLC filed a trademark application for registration for a stylized sun rays graphic.…

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Current News from the Trademark World

Champa Bay or Tompa Bay? Trademark Applications Filed After Bucs' Win A championship year for Tampa Bay has come with some championship nicknames. The big debate seems to be: Tompa…

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What are the risks of not having a trademark?

Many people wonder whether it's worth going through the process of trademarking your business name, logo, or slogan. While you can technically operate your business without one, it is highly…

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How Long Does the Trademark Registration Process Take?

As soon as you have your name, logo or slogan created, you should start the process to trademark it. Filing an application with the United States Patent and Trademark Office…

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How to Trademark a Logo

Having a unique logo is one of the best ways to establish your brand. Once you've created your company's identity, you need to protect the design by trademarking it. The…

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Trademarks vs. Copyrights: Know the Difference

Trademarks and copyrights were designed to protect two separate creations. Trademarks protect business names, phrases, and logos; while copyrights apply to creative or intellectual works. Trademarks A trademark protects words,…

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Latest Trademark Happenings of Interest in April 2020

A deep dive into the Tiger King trademark lawsuits True crime documentary miniseries Tiger King: Murder, Mayhem and Madness has become a global phenomenon, watched by more than 34 million…

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The Difference Between a Business Name and a Trademark

Sometimes new business owners can be confused about the difference between filing a trademark and registering a business name with the state. We'll break down the differences for you! As…

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What are trademark classes?

Every trademark is put into a category based on the specific type of good or service it covers, and those categories are called trademark classes. If you apply for a…

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Trademark basics: What can be trademarked?

"A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. Some examples include brand names, slogans,…

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